The RealReal has been turning heads in the fashion industry by looking at a model that many have not thought about in the past, they are working with private sellers in order to help them sell their fashion luxury items to eager buyers. The way that they do this is that they have sellers send them the material, or they pick them up directly from them, and then they inspect them to determine their authenticity. They have a dedicated department that is specialized in determining whether or not an item has been faked, this protects both the company and the buyers. Once they have determined that an item is real they will post it on their website, they also have a retail location in Soho that has just recently opened. Items posted on The RealReal’s typically do not last more than 30 days, and many pieces are gone within minutes. This creates a great opportunity for individuals that are looking to unload last year’s items or make a little extra off of things that they do not use any longer.
The growth that The RealReal has experienced is enormous. The RealReal has been so successful that they are actually seeking additional funding, to the tune of $100 million, to expand their business practices and retail locations. This is a wonderful alternative to purchasing items that have been recently made, it creates a more sustainable industry when items are reused instead of being thrown away. An article discussing some of the growth that The RealReal is going through can be found on recode.com. Jason Del Rey wrote the article, “The RealReal-The Fashion Site That Sells Secondhand Gucci and Louis Vuitton-Wants to Raise a New $100 Million Investment” and is a great resource for anyone that is thinking about purchasing items from the company. Not only will it give them more information about their services, but it will also inform them about the company’s potential growth in the future. There is no doubt that with this standard of practice The RealReal will build a type of following among their customers looking for the best their money can afford.
Find out more about The RealReal: https://www.instagram.com/therealreal