Almost ten year’s ago musician Jay Z signed a deal with Live Nation that was for $150 million. It is now coming to a close and going forward Live Nation is only interested in continuing the live performance part of his business. Due to this, Jay Z and one of the top executives at his company Roc Nation, Desiree Perez, are sounding out other top players in the music industry about a deal involving his recorded music business.
The deal that they signed is called a “360 deal”. This means that when the contract is up each party has two options; either selling their share to the other party or buying Roc Nation in its entirety. There is no talk of the deal between Roc Nation and Live Nation being extended.
Recently Jay Z and Desiree Perez had a visit with Sir Lucian Grainge who is the top executive at Universal Music Group. This generated rumors that Universal Music Group could be interested in buying a share of Roc Nation. If this bears fruition it will give Roc Nation the resources to bring in new musicians to work with and promote.
Desiree Perez has worked with Jay Z for many years. She is now the chief operating officer of Roc Nation. She is responsible for handling negotiations with artists and businesses in support of Roc Nation. She is also very good at working numbers and mentally putting together business packages. One of her accomplishments was negotiating the details of Rihanna and Samsung’s deal. She has had her position at Roc Nation since 2009.
Beyond her role at Roc Nation, Desiree Perez has also been in the entertainment industry in other ways. One of these ways was in the movie “Change: The LifeParticle Effect” which came out in 2013. In this documentary she had the opportunity to play herself.