Sweetgreen is a high-end restaurant business that serves local, organic, and healthy salads. They have become so successful that they are now backed by several well known investors like Daniel Boulud, Steve Case, and Danny Meyer. Consumers have shown that they appreciate a quick and affordable place to purchase healthy foods. They are now open in 40 different locations and have plans to expand all over the United States within the near future. Co-CEO, Nathaniel Ru, believes that they are creating a brand that will better the world around them. Learn more: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
In addition to their success and focus on customer service, Sweetgreen is very involved in the tech world. Nathaniel Ru believes that incorporating technology into their business plan was the key to their success and has made them an innovative company. The have a successful app and website, on which over 30 percent of their sales are completed. This platform makes it easy for people to pick up and order salads on the go. In addition to their focus on technology, Sweetgreen co-CEOs also find it very important to experience life in their restaurants. For that reason, Nathaniel Ru shuts down the corporate offices several times a year. This allows them to better function as a team and it has yielded great and impressive results in the past.
Nathaniel Ru has quite the resume for someone who was only born in 1985. In 2003, he went to the McDonough School of Business at Georgetown University. In 2007, he graduated with a bachelor of the sciences in Finance. It was then that he and he fellow friends and co-founders started raising money in order to open their first Sweetgreen location in George town. Nathaniel Ru is a first-generation immigrant and has his eye on the prize from day one. He was always interested in entrepreneurship opportunities and his friendships in college are what propelled him to reach toward his dreams. Learn more: https://about.me/nathanielru
Since the environment is so important, he made it a priority that their company was run on an eco-friendly system. They now leave a very light carbon-neutral footprint so he was able to accomplish goal. In addition to being the Co-Founder and Co-Chief Executive Officer at Sweetgreen, Nathaniel Ru is also the Principle at SWTLF Ventures. Thanks to his success with Sweetgreen, Nathaniel was able to invest in several businesses. These rising investments include EatPops, LOLA, Me Undies, and Bond Street. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA