The gym is a place of solitude for many, not only do people go there to get healthier; they go to decompress after a long day at work or simply to sweat out the calories from a fun night prior. Part of the ritual is also picking out clothing that will not only be comfortable, but functional. No one wants to run and lift weights in a too tight, itchy shirt or pair of pants. And, although many may not admit it, they do not want to look frumpy. Kate Hudson’s new brand Fabletics now has you covered, literally.
It started out as an online membership site that would send outfits to your door monthly on Pinterest, and it still does. But within the next few years, Hudson is going to expand the brand into multiple stores so that consumers are able to try on the items before committing to buy. This is a fantastic option for those who are unsure of sizing, and as Racked reports, should cut down on any consumer complaints. Adam Goldenberg, the co-founder and co-CEO of Fabletics, is setting out to keep customer satisfaction a top priority, and ensure that patrons are fully aware of what they are signing up for when they start a subscription with Fabletics at https://www.instagram.com/fabletics/?hl=en.
Fabletics is definitely a brand worth looking into when shopping for athletic apparel, as it rivals the quality of Nike or Lululemon, but is at a much more reasonable price point. Consumers are able to skip months that they do not wish to purchase anything, and can cancel their subscription at any time.