When you think about it, six years isn’t really a long time for a company to establish itself. By then, some companies have already shuttered their doors, unable to tap into the area they were aiming for. Doe Deere admits that running a major, independent company is not for the faint of heart, but if you stick it out, great things can happen.
Pretty things can happen, too, especially for a company that creates gorgeous makeup in bold, bright colors. Doe Deere is the founder and CEO of Lime Crime makeup, a brand that has quickly attracted makeup addicts around the world, changing the way that color conforms to society.
Doe Deere with all her beautiful lavender hair sat down with GaloreMag.com to chat about her her company, social media success and recent recognition, named to the Top Inspiring Female Entrepreneurs by Self-Made magazine.
As a little girl born in Russia, Doe Deere loved playing with bright colors, believing in unicorns and other fantastical things and being a creative child. When her family moved to New York City, Doe Deere brought all those wonderful things with her and began to establish Lime Crime makeup.
Young girls and men, too, flocked to Lime Crime, excited to put on her Grunge Palette eye shadows in bruised peach and rusty red colors, along with her famous liquid-to-matte lipsticks in colors like Green, Blue, Cement, Squash and Raven.
Doe Deere had created a new world of beauty and one that didn’t have to conform to society’s boring beige palettes. There was no other makeup brand like hers, and Lime Crime exploded on social media. Today, Lime Crime has become the darling of Instagram with more than 2.2 million followers. Fans love sending their Lime Crime makeup selfies via hashtag ‘#LimeCrime’ across social media.
Doe Deere loves interacting with her large fan base, happy that her customers can share their favorite makeup looks together.
Check out LimeCrime here.